Professional Development: Consulting Programs

Planning & Development Program with Arts Action Research
Initiated August 2001
The Philadelphia Music Project, in collaboration with fellow Pew Charitable Trusts cultural initiatives Dance Advance and the Philadelphia Theatre Initiative, has engaged the Brooklyn-based strategic planning firm Arts Action Research to assist several of its grantee organizations in enhancing their administrative capacity in accordance with their artistic goals. (more)

Arts Marketing/Audience Development Program: Consultations with Kate Prescott and Vicki Allpress
Held October 2004, December 2004; June 2005, July 2005
Arts marketing consultant Kate Prescott and Internet marketing expert Vicki Allpress visited Philadelphia to hold specialized seminars and provide one-on-one guidance in private sessions with representatives from participating organizations. Their seminars and consultancies provided valuable opportunities to assess current print and internet marketing strategies and to explore new means of enhancing one’s public profile. (more)

Arts Marketing/Audience Development Program: Consultations with Aleba Gartner
Held December 2002-January 2003
PMP invited New York–based publicist Aleba Gartner to conduct individualized sessions with 29 PMP applicant organizations over six days to help them assess and advance their current marketing and public relations strategies, with the goal of cultivating a public image that will be attractive to new audiences and generate increased interest from the press. (more)

Arts Marketing/Audience Development Program: Seminar and Consultations with Deborah Obalil
Seminar held at Settlement Music School on December 3, 2001
In a seminar on December 3, 2001, Deborah Obalil of Chicago’s Arts and Business Council discussed how to develop marketing strategies and language that effectively translate an organization’s mission to potential arts consumers in order to attract and retain new audiences. Throughout the week, Ms. Obalil met individually with representatives of 19 recent Philadelphia Music Project applicants and grantees to discuss each organization’s marketing strategies and goals and methods for audience development. (more)