Professional Development: Consulting Programs: Arts Marketing/Audience Development Program: Consultations with Kate Prescott and Vicki Allpress

Held October 2004, December 2004; June 2005, July 2005

Arts marketing consultant Kate Prescott and Internet marketing expert Vicki Allpress visited Philadelphia during the fall of 2004 and the summer of 2005 to hold specialized seminars and provide one-on-one guidance in private sessions with representatives from participating organizations. Their seminars and consultancies provided valuable opportunities to assess current print and internet marketing strategies and to explore new means of enhancing one’s public profile.

Kate Prescott is the President of Prescott & Associates, a strategic marketing and research firm located in Pittsburgh. Ms. Prescott has substantial non-profit experience, working with organizations such as Pittsburgh Ballet Theatre, Pittsburgh Symphony, Pittsburgh Opera, Pittsburgh Cultural Trust, Phipps Conservatory, Pittsburgh Playhouse Theatre, New York Philharmonic, and the American Symphony Orchestra League. She is currently serving as President on the Board of Directors for ProArts, Pittsburgh’s arts service organization and Arts & Business Council affiliate. Ms. Prescott is a frequent speaker on marketing and research for the arts.

Vicki Allpress has headed marketing departments in Internet and arts organizations across three continents, having previously held senior marketing roles with Classical International Inc., GMN.com, Tickets.com, English National Ballet, The Royal New Zealand Ballet and Chamber Music New Zealand. She is a regular international speaker and writer on the subject of using Internet technologies to attract and retain patrons of arts and music services. Vicki is the co-author of the Arts Council of England's recently published A Practical Guide to Developing and Managing Websites and is currently based in her home country of New Zealand in the role of Marketing Manager for The NBR New Zealand Opera.

For information on Kate Prescott’s October 2004 seminar Understanding and Using Research for More Effective Marketing Strategies, please click here.